Talks from drug development luminaries. Exhibits that combine “luxury apartment” with “miniature theme park.” And a city that offers some of the world’s best modern architecture.
Those descriptions don’t do justice to what DIA 2017 has in store, but they do fit the experience. As any veteran attendee can attest, there’s an outsized splendor to the conference. But it isn’t splendor for splendor’s sake. Half of it is celebration for the advances the industry has made in bringing life-changing therapies to market. The other half is a rallying cry to bring even more.
OpenClinica wi ll be there, to join the celebration and the rallying cry. Attendees can find us at booth 1748, near the central break lounge. And we plan on using our patch of exhibit space to the fullest.
Our goal is simple: we want to thrill everyone there. We’ll do that by giving visitors to our booth an up-close look at the new OpenClinica, featuring a collaborative study designer, forms with beauty and brains, rich, visual reporting, and more. We’ve come to call this “re-engineering the e-clinical experience,” because it’s our hope that software in this industry can shed its reputation as a “utility” and gain one as the way researchers want to work (and the way participants want to contribute).
We think this new experience is as thrilling as, say, journeying through the human brain, or conducting zoological research in an alternate universe. Almost as thrilling, anyway. So we’re bringing along an Oculus Rift to help make our point. Visitors to our booth will get a chance to wear the goggles, grab the controllers, and immerse themselves in some fantastic worlds. Best of all, we’ll raffle the system off to one lucky winner.
But the most valuable offering comes from the attendees. We get to hear directly from them on what’s working, what’s not, and what needs changing in the world of eclinical. We’re confident we’ve addressed many of those needs with our upcoming release, but as company devoted to continuous innovation, we’re never finished learning and iterating on our successes.
Will we see you there? If so, be sure to schedule a visit to our booth, and brace yourself for the e-clinical experience you’ve always imagined.