What is it about the annual Drug Information Association meeting that energizes those of us working to improve the eclinical experience? Sure, it’s a terrific opportunity to showcase our products and services to research teams that could benefit from them (read: business development). But it’s more than that. “Just make the sale” is no credo for this industry. We serve those who serve patients, tirelessly working to enhance their lives. It’s impossible not to feel privileged by that responsibility, and the DIA conference is a chance for OpenClinica to demonstrate once again our resolve in meeting it. Every summer, we’re reminded to step back and prove to peers that our business aligns with the all-important goal of making trials as effective as they can be, so that safe and effective medicines get to the right patient at the right time. That means distilling the complex processes behind data capture into a story from which every DIA attendee, from data manager to CRA, can draw inspiration.
Back in February, I suggested an outline for that story: “making the complex easy.” I’m pleased to report that that narrative is gathering momentum. Our upcoming release combines power and ease-of-use in a manner that we believe is unprecedented. It will enable data managers, researchers and study participants to do more in less time, while rediscovering that sense of joy a well-designed web experience offers. It’s our way of keeping trials from turning into ordeals.
So yes, as a business, we want to grow by meeting more research teams and sharing the OpenClinica story with them. The annual DIA conference helps us achieve that. But by bringing together the most accomplished teams in drug development, the conference does more. It’s a place to improve our understanding of the challenges research teams face, and stay accountable to the ideals that led to our founding and all of our growth since then. If you’re attending DIA in Chicago, I hope you’ll find time to visit us at booth #1748, so we can show you just how energized those ideals are keeping us.